جودة المنتوج كمصدر للميزة التنافسية في سوق احتكار القلة = Product Quality as a Source of Competitive Advantage in an Oligopoly Market

Abstract

Competition is a system of economic relations that involves a large number of buyers and sellers , each acts independently from one another to achieve the maximum possible profit , especially with the economic development that has led to the so-called universality of the markets and get a number of changes at the global level. Particularly, with regard to the abolition of the traditional barriers for the flow of goods and services according to WTO’s agreements which make this competition moves from the domestic to global dimension, the most important objective of the institutions becomes to gain a lasting competitive advantage that enables it to impose itself in the market and increase its share of it. It thus represents a critical element which provides an essential opportunity to achieve the objective of the organization in making of its products the favourite in the markets where it activates.