Communications Techniques To Counter The U.S. Industrial Competitiveness Crisis

Abstract

During the last eight to ten years, the United States has been steadily losing ground in its quest to remain competitive in the fields of high technology. Offshore influences, both from Asia and the European Community, are now coalescing to make the problem more acute than ever before. The author argues that a more intensive use of public relations, marketing communications techniques can serve as useful tools to hightech and electronics companies that want to minimize the effects of this national malaise.