Marriott's Agile Turnaround

Abstract

When Marriott began to build its brand management intranet, the tech vendor ran into several problems that jeopardized the whole program. The introduction of Agile began a long recovery process: When should you be covert/overt with Agile practices? How do you convince stakeholders a daily concall is more efficient than a weekly concall? Why would you pay for the tech vendor’s Agile training? How do you structure Firm Fixed pricing to be Agile? This is the story of how applying Agile techniques, first covertly, then out in the open, slowly steered the ship on course.