Influence of Exposures, Benefits, and Barriers Toward OTC Medicine Behavior

Listya, Y. Alversia
{"title":"Influence of Exposures, Benefits, and Barriers Toward OTC Medicine Behavior","authors":"Listya, Y. Alversia","doi":"10.2991/aprish-18.2019.27","DOIUrl":null,"url":null,"abstract":"This study examines factors affecting consumer behavior toward the use of over the counter (OTC) medicine, including the perceived benefits and barriers affecting their use of OTC and herbal medicines. Variables used in this research are based on the existing Health Belief Model and its derivatives, particularly the result from Jones, et al. (2016) that includes how variables including barriers, benefits, perceived efficacy, and threats influenced behavior regarding the H1N1 vaccine campaign. Focus Group Discussion to 4 OTC and NonOTC users groups showed that exposure, benefits, and barriers influence consumer behavior toward OTC and non-OTC (herbal) medicines but that efficacy and threats were not significant factors affecting the use of OTC medicines. The focus group discussion results were reconfirmed based on 404 responses to a questionnaire using convenience sampling through digital media. Quantitative results were statistically tested using a Structural Equation Model (SEM) to determine the influence of and the relationship between benefits, barriers, and perceived trust as they affect behavior toward OTC medicine. The study shows that both perceived benefit and perceived barriers significantly influence behavior both for OTC and herbal medicines while variables regarding perceived trust and exposure do not have a significant impact on the use of OTC or herbal medicines. Keywords—health belief model, exposure, health information, barrier, benefit, behavior, OTC, Non-OTC, herbal, Structural Equation Modelling","PeriodicalId":111073,"journal":{"name":"Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018)","volume":"13 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/aprish-18.2019.27","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

This study examines factors affecting consumer behavior toward the use of over the counter (OTC) medicine, including the perceived benefits and barriers affecting their use of OTC and herbal medicines. Variables used in this research are based on the existing Health Belief Model and its derivatives, particularly the result from Jones, et al. (2016) that includes how variables including barriers, benefits, perceived efficacy, and threats influenced behavior regarding the H1N1 vaccine campaign. Focus Group Discussion to 4 OTC and NonOTC users groups showed that exposure, benefits, and barriers influence consumer behavior toward OTC and non-OTC (herbal) medicines but that efficacy and threats were not significant factors affecting the use of OTC medicines. The focus group discussion results were reconfirmed based on 404 responses to a questionnaire using convenience sampling through digital media. Quantitative results were statistically tested using a Structural Equation Model (SEM) to determine the influence of and the relationship between benefits, barriers, and perceived trust as they affect behavior toward OTC medicine. The study shows that both perceived benefit and perceived barriers significantly influence behavior both for OTC and herbal medicines while variables regarding perceived trust and exposure do not have a significant impact on the use of OTC or herbal medicines. Keywords—health belief model, exposure, health information, barrier, benefit, behavior, OTC, Non-OTC, herbal, Structural Equation Modelling
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
非处方药行为的暴露、益处和障碍的影响
本研究探讨了影响消费者使用非处方(OTC)药物行为的因素,包括影响他们使用OTC和草药的感知利益和障碍。本研究中使用的变量基于现有的健康信念模型及其衍生物,特别是Jones等人(2016)的结果,其中包括包括障碍、益处、感知功效和威胁在内的变量如何影响有关H1N1疫苗运动的行为。对4个OTC和非OTC用户群体的焦点小组讨论表明,暴露、益处和障碍影响消费者对OTC和非OTC(草药)药物的行为,但疗效和威胁不是影响OTC药物使用的显著因素。焦点小组讨论的结果是基于404份问卷的回答,通过数字媒体采用方便抽样的方式重新确认的。使用结构方程模型(SEM)对定量结果进行统计检验,以确定利益、障碍和感知信任对OTC药物行为的影响及其之间的关系。研究表明,感知利益和感知障碍对OTC和草药的行为都有显著影响,而感知信任和暴露等变量对OTC和草药的使用没有显著影响。关键词:健康信念模型,暴露,健康信息,障碍,效益,行为,OTC,非OTC,草药,结构方程建模
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
The Effect of Managerial Ability on Corporate Tax Avoidance Driving Mobile Game Engagement: Factors and User Metrics Analysis and Design of Internal Control on Barter Process in News Website Company Market Development Strategy For Pt A From The Side Of Capabilities And Potential Customers Evaluation of Risk-Based Internal Audit Plan Implementation in The Era of Technology Disruption: Case Study at University X
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1