ADIYAMAN ve GAZİANTEP’TE YAŞAYAN İNSANLARIN FAST-FOOD İŞLETMELERİNİ TERCİH NEDENLERİNİN FAKTÖRLER İTİBARİYLE ORTAYA KONMASINA YÖNELİK BİR UYGULAMA

Abstract

In the 21th century, during which numerous changes have been experienced, there have also been some variations on nourishment habits and preferences. This survey aims to reveal that fast food enterprises are also widely preferred besides the traditional ones for meeting the nourishment requirement and that such enterprises are becoming popular. So as to find out the reasons why people prefer fast food enterprises, a five-branched likert scale questionnaire composed of 25 questions was conducted to/on 407 individuals, chosen through the convenience sampling method, among those living in central provinces of Adiyaman and Gaziantep. By means of Mann-Whitney U and Kruskal Wallis H tests, this survey also explores whether there is a significant correlation between the reasons for the choice of fast food enterprises and such independent variables as gender, age and education degree. This survey results in the fact that there are three factors that determine why people prefer fast food enterprises. It is seen that factor 1 is “neutral” while factors 2 and 3 are “agree”. It is also concluded that the variables of age and education degree, in some questions, have influence on the reasons for the preferences of fast food enterprises though not much significant.