Current Status and Analysis of My Country's E-commerce Marketing Research Based on CiteSpace

Abstract

This article uses the visual analysis software Citespace to visually analyze the analysis data of e-commerce marketing extracted from CNKI, in order to provide a reference for the research in this field in my country. Using Citespace to generate keywords, author and organization visualized knowledge graphs, analyze research hotspots and research trends in the literature, and the results show the differences in e-commerce marketing research by different scholars. This article analyzes the hotspots and directions of my country's e-commerce marketing research, and provides research references and references for subsequent scholars.