THE DEVELOPMENT OF THE DIGITAL ECONOMY AS A FACTOR IN INCREASING THE CONSUMER BASKET OF THE POPULATION (ON THE EXAMPLE OF THE TAMBOV REGION)

Abstract

This article discusses the need to meet the necessary needs of the population on the basis of the introduction of the digital economy, in the development of a consumer basket, which affects the welfare of the population. In this case, the essence and necessity of the consumer basket of the population, the degree of influence of the digital economy on the consumer basket are analyzed. Based on the results of our research, scientific and practical proposals and recommendations were developed for the development of the positions of the digital economy in improving the welfare of the population.