探索新聞記者框架建構過程:以文創產業報導為例

劉蕙苓 劉蕙苓
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Abstract

本研究以框架建構角度出發,探討記者如何在報導過程中,建構社會議題。為使研究聚焦,並以近年來社會大眾耳熟能詳的文化創意產業為個案。在深度訪談18位經常報導文創產業新聞的記者後發現:(1)在框架建構過程中,消息來源的力量強大且具主導性;(2)新聞價值雖然是必要條件,但受限於媒介組織常規,記者報導框架常有固定偏向;(3)記者認知框架形成對文創的觀點,經常利用「新聞點」呈現對立框架,提供社會反思。  Frame-build as a process in which journalists frame news has been discussed recently. This study seeks to understand the process of frame- building based on the reporting for cultural and creative industries. Twenty newspaper and broadcasting journalists who cover this relevant news were interviewed. The findings show that journalists have shaped the basic knowledge of the cultural and creative industry through interaction with sources over the years at the cultural level. According to the data collected, journalists’ perception of cultural and creative industries varied on their news beats. Moreover, the news values have led reporters to report the related events. This study concludes the interaction of news value and news routine affect news frame-building significantly.  
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探索新闻记者框架建构过程:以文创产业报导为例
本研究以框架建构角度出发,探讨记者如何在报导过程中,建构社会议题。为使研究聚焦,并以近年来社会大众耳熟能详的文化创意产业为个案。在深度访谈18位经常报导文创产业新闻的记者后发现:(1)在框架建构过程中,消息来源的力量强大且具主导性;(2)新闻价值虽然是必要条件,但受限于媒介组织常规,记者报导框架常有固定偏向;(3)记者认知框架形成对文创的观点,经常利用「新闻点」呈现对立框架,提供社会反思。 Frame-build as a process in which journalists frame news has been discussed recently. This study seeks to understand the process of frame- building based on the reporting for cultural and creative industries. Twenty newspaper and broadcasting journalists who cover this relevant news were interviewed. The findings show that journalists have shaped the basic knowledge of the cultural and creative industry through interaction with sources over the years at the cultural level. According to the data collected, journalists’ perception of cultural and creative industries varied on their news beats. Moreover, the news values have led reporters to report the related events. This study concludes the interaction of news value and news routine affect news frame-building significantly.
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