Study on the Problems of Export Trade of Shougang Denso Co., Ltd.

Abstract

With the development of Chinese industry of auto parts, Chinese auto parts export trade is also rapidly developing. The financial crisis occurred in 2013 led to the export value decreased in 2014 and 2015, which fell by 28.6% and 37.5% compared with 2013. In this situation, this paper analyzes the issues of the trade tendency of air condition system parts comprehensively and thoroughly. The issues are the reduction of exported scale, export concentration, the decreased quality and keen competition of export trade. By researching these issues, the company can put forward some countermeasures such as widen channels for getting information and formulating marketing strategy, expanding overseas publicity and widen customer source, formulation of quality management measures, enhancing the ability of the workers and the innovation power creativity of products.