A study of eye tracking technology and its applications

Abstract

We can measure the eye movement activity using eye tracking technology. Eye tracking gives us information about where do we look? What is ignored and how the pupil reacts to different stimuli. The eye tracking concept is basic but its process and interpretation can be very diverse and complex. ET measures the gaze points generated by our eye relative to the head. Eye trackers are availbble in either remote or mobile forms. It tracks and records where do we look and how we move the gaze. One can analyze, visualize and interpret this information with the help of software. We have gone through the common use of fingerprint analysis and applications, eye tracking also would be a great biometric tool for analysis in various applications. In this paper we discuss eye tracking technology and its various applications. Now days, ET is being employed in almost all field including psychology, human computer interaction, marketers, designers, academics, medical, research and many more.