METHODOLOGICAL FOUNDATIONS OF THE STUDY OF THE DEVELOPMENT OF DIGITAL TRADE IN GLOBAL MARKETS

Abstract

The research is part of a comprehensive perspective aimed at considering individuals’ social experiences of digital technologies, questioning the implications of the conditions of empirical research conducted in this context. It is these aspects that lead to the need to form a methodology for the development of digital trade in global markets. The growing popularity of evaluative or predictive numerical studies, whose scope and scale, while attractive and potentially discovery-generating, tend to diminish and denuance the overall complex reality of the subjects under investigation. The research aims to offer not only a state-of-the-art but also an original perspective on research in a digital context with the aim of continuing the discussion beyond it. The purpose of this work is the formation of a research methodology for the development of digital trade in global markets. The work systematizes the content and components of the research methodology by revealing the content of the components. Having disclosed the issue of research methodology, the author has built a research methodology for the development of digital trade in global markets. The study is aimed at scholars who conduct empirical research in the humanities and social sciences, as well as those who teach methodology or wish to improve their knowledge and understanding of methodology through the lens of digital technologies.