Social Influence on the Use of Social Media Towards Environmental Sustainability Awareness in HEI

Abstract

Environmental issues are a big concern for all human beings. Environmental Sustainability Awareness can play an essential role in reducing those issues. Moreover, technologies, such as social media, can contribute to rising Environmental Sustainability Awareness if used effectively. Higher education Institutes are an important sector that can educate and increase students, staff, and other stakeholders’ awareness. Therefore, the objective is to study the impact of Social Influence on using Social Media for Environmental Sustainability Awareness in Higher Education Institutes (HEIs) in Malaysia. This research is quantitative. Data will be collected using a questionnaire. Participants are HEIs stakeholders. A simple random sample method will be used. Measures will be identified. And relationships will be evaluated. The analysis will be done using Statistical Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM). This study is going to contribute to the literature through the framework. Also, report the social influence in using social media for environmental awareness. And can be used to enhance Environmental policies. It will also contribute toward achieving Sustainable development.