The Factors Influencing Tourists’ Behavioural Intention-to-Use Grab Pay Application

Nik Hashim, W. Zulkiffli, Abdullah Muhammed Yusoff, Harnidah Samengon, Eni Noreni Mohamad Zain, Siti Rohana Mohamad, Shah Iskandar Fahmie Ramlee, Z. Awang
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Abstract

The aims of this study is to examine the influences that may affect the intentions of tourist behavior using GrabPay. For that purpose, this study was conducted in the Klang Valley area in Selangor, Malaysia. Self-administered questionnaires were selected for this study to collect data from tourists in the Klang Valley district. About 220 questionnaires were distributed to tourists using convenience sampling techniques. As a result, among the factors shown to influence tourist behavioral intentions to use GrabPay are perceived usefulness and trust. Furthermore, trust is the highest positive dominant influence that influences the behavior of tourists using GrabPay. This current study is beneficial for policy makers and tourism operators in Malaysia. In addition, the results of this study have provided evidence data for tourism operators in Malaysia to outline a promotional approach that can attract more tourists to visit Malaysia in the future
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游客抢付应用行为意向的影响因素
本研究的目的是研究可能影响游客使用GrabPay行为意向的影响因素。为此,本研究在马来西亚雪兰莪州的巴生谷地区进行。本研究采用自我管理的问卷,收集巴生谷地区游客的数据。采用方便抽样法向游客发放问卷220份。因此,影响游客使用GrabPay行为意向的因素包括感知有用性和信任。此外,信任是影响游客使用GrabPay行为的最高正向主导影响。这项研究对马来西亚的政策制定者和旅游经营者是有益的。此外,本研究的结果为马来西亚的旅游经营者提供了证据数据,以概述一种促销方法,可以在未来吸引更多的游客来马来西亚旅游
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