Comparison of Private Shopping Sites With User Data From Entropy-Based Moosra Method

Abstract

The share of electronic commerce (e-commerce) in total trade is increasing. There are many kinds of services and products within the scope of e-commerce. These products and services are subdivided according to their sales forms and product groups. In this chapter, only the private shopping websites in the online sales group were examined. Private shopping sites are the sites where the members buy certain products with limited stock in limited time. In this chapter, six leading sites are defined as alternatives for the purpose of comparison. When the studies in the literature are examined, it is seen that multi-criteria decision making methods are used in order to sort the special shopping sites by taking into consideration the criteria. Entropy method was used to determine the weights of the criteria under each main topic determined in the study. Moosra method was chosen from multi-criteria decision making methods in order to rank alternative websites. As a result, alternative sites were listed separately and then examined as to whether there was a relationship between these groups.