{"title":"The Path to Click: Are You on It?","authors":"Savannah Wei Shi, M. Trusov","doi":"10.1287/MKSC.2020.1253","DOIUrl":null,"url":null,"abstract":"An eye-tracking study that examines consumers’ dynamic visual inspection on search engines.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"27 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"11","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/MKSC.2020.1253","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 11
Abstract
An eye-tracking study that examines consumers’ dynamic visual inspection on search engines.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
