CUSTOMER INTIMACY VALUE STRATEGY BY IMPLEMENTING CUSTOMER RELATIONSHIP MANAGEMENT

Siti Asiyah
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Abstract

This article talks about a lot of systems to transform customers into resources proposed for organizations while making faithful customers. The technique that is the focal point in this article is customer Relationship Management (CRM). This is on the grounds that without a CRM system, organizations neglect to reap the advantages of CRM. CRM is fundamentally significant for the organization's future. CRM innovation empowers organizations to all the more likely comprehend customer conduct, foresee their conduct later on, give altered customer encounters, and assemble long haul customer connections. Nonetheless, given that CRM is just restricted by innovation it will be a serious mix-up for the organization. Organizations can't give excellent customer worth, administration and experience just by putting resources into CRM innovation. This article depicts customer life cycle the executives and proposes an all encompassing system for customer life cycle the board. This section finishes by examining methodologies for transforming customers into resources and making satisfied customers.
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通过实施客户关系管理实现客户亲密度价值战略
本文讨论了许多将顾客转化为资源的系统,为组织提出了建立忠诚顾客的建议。本文的重点技术是客户关系管理(CRM)。这是因为如果没有CRM系统,组织就会忽视CRM带来的好处。客户关系管理对组织的未来至关重要。CRM创新使组织更有可能理解客户的行为,预见他们以后的行为,改变客户的遭遇,并建立长期的客户联系。尽管如此,考虑到客户关系管理只是受到创新的限制,这对组织来说将是一个严重的混乱。组织不能仅仅通过将资源投入到CRM创新中来提供卓越的客户价值、管理和体验。本文描述了董事会高管的客户生命周期,并提出了一个全面的客户生命周期管理体系。本节通过检查将客户转化为资源和使客户满意的方法来结束。
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