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Effect of Financial Performance and Business Risk on Capital Structure 财务绩效和经营风险对资本结构的影响
Pub Date : 2022-12-21 DOI: 10.37802/jamb.v3i2.269
Farah Nur Azizah Farah, Firdayetti
The purpose of the following research is to analyze and obtain the results of profitability, cash flow and business losses on company profits and changes in financial structure. The following research is a quantitative analysis research using descriptive method. The following research population is all transportation and logistics companies listed on the Indonesia Stock Exchange for the three period. The sampling method used is purposive sampling and the research method used in the following research is multiple linear analysis, classical hypothesis testing and hypothesis testing using the Statistical Package for Social Sciences (SPSS) version twenty two program to test hypotheses. The following research results show that the effect of debt and business risk/loss has a significant effect on financial planning or is called capital structure, while profit is not so significant.
以下研究的目的是分析并获得盈利能力、现金流和业务亏损对公司利润和财务结构变化的影响结果。下面的研究是采用描述性方法的定量分析研究。以下的研究人群是在印尼证券交易所上市的三个时期的所有运输和物流公司。使用的抽样方法是有目的抽样,在接下来的研究中使用的研究方法是多元线性分析,经典假设检验和假设检验,使用社会科学统计软件包(SPSS)第22版程序来检验假设。下面的研究结果表明,债务和经营风险/亏损的影响对财务规划或称为资本结构有显著影响,而利润则不那么显著。
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引用次数: 0
The Effect of Customer Delight, Brand Image, and Product Innovation on The Purchase Decision of The Erigo Brand in The City of Surabaya 顾客满意度、品牌形象和产品创新对泗水市Erigo品牌购买决策的影响
Pub Date : 2022-12-21 DOI: 10.37802/jamb.v3i2.280
S. Mujanah, Rafif Satriatama
This study aims to determine the effect of customer satisfaction, Brand image, and Product innovation on consumer Purchasing of Erigo brand products in Surabaya. This type of research is quantitative research. The population is all customers of the Erigo brand in Surabaya. The number of samples taken is 100 respondents who are taken incidentally. The sampling technique used is the prior probability sampling technique; this technique is randomization or coincidence. The data collection method used is a survey with a questionnaire instrument that is using a questionnaire. The result of this study shows that customer delight; in the brand image has a significant effect on purchasing decisions but not on product innovation which is not significant for purchasing decisions for the Erigo brand in the city of Surabaya. Meanwhile, simultaneously, Customer delight, brand image, and product innovation influence purchasing decisions for the Erigo brand in Surabaya.
本研究旨在确定顾客满意度、品牌形象和产品创新对泗水市消费者购买Erigo品牌产品的影响。这种类型的研究是定量研究。这些人都是泗水Erigo品牌的顾客。抽取的样本数量为100个随机抽取的应答者。所采用的抽样技术为先验概率抽样技术;这种技术就是随机化或巧合。使用的数据收集方法是使用问卷调查工具进行调查。本研究结果表明:顾客满意度;品牌形象对购买决策有显著影响,但对产品创新没有显著影响,这对泗水市Erigo品牌的购买决策没有显著影响。同时,客户满意度、品牌形象和产品创新影响着泗水Erigo品牌的购买决策。
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引用次数: 1
The Role of Marketing Management in Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri) 营销管理在信息产业中的作用:企业形象、品牌意识和推广(以Lensa Potret Mandiri PT为例)
Pub Date : 2022-12-21 DOI: 10.37802/jamb.v3i2.267
Farhan Saputra, Franciscus Dwikotjo Sri Sumantyo
This article discusses the Role of Marketing Management in the Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri). This study uses quantitative methods and uses IBM SPSS 27 in analyzing the data. The population in this study were 119 respondents with a total sample of 40 respondents. In determining the research sample, the researcher used a sampling technique, namely Simple Random Sampling. Data obtained from questionnaires made on google form and then distributed to respondents using a Likert scale measurement scale. The tests carried out in this study are Validity and Reliability Test, T test, F test and Coefficient of Determination Test. The results of this study are: 1) Corporate image has a significant effect on the Role of Marketing Management partially; 2) Brand awareness has a significant effect on the Role of Marketing Management partially; 3) Promotion has an effect on the Partial Role of Marketing Management; and 4) corporate image, brand awareness, and promotion influence the role of marketing management simultaneously.
本文讨论了营销管理在信息产业中的作用:企业形象、品牌意识和推广(以Lensa Potret Mandiri PT为例)。本研究采用定量方法,使用IBM SPSS 27对数据进行分析。本次研究的调查对象为119人,总样本为40人。在确定研究样本时,研究者使用了抽样技术,即简单随机抽样。数据从谷歌表格上的问卷中获得,然后使用李克特量表测量量表分发给受访者。本研究进行了效度和信度检验、T检验、F检验和决定系数检验。研究结果表明:1)企业形象对营销管理的作用有部分显著影响;2)品牌意识对营销管理的作用有部分显著影响;3)促销对营销管理的局部作用有影响;企业形象、品牌知名度、促销活动同时影响营销管理的作用。
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引用次数: 9
Consumer Attitude, Consumer Trust, and Price Perception on Purchace Decision 消费者态度、消费者信任与价格感知对购买决策的影响
Pub Date : 2022-12-21 DOI: 10.37802/jamb.v3i2.284
Nikma Yucha, Trio Ardianto, Berlian Putri K
The purpose of this studyis to determine if consumer attitudes, consumer confidence and awareness of prices influence purchasing decisions at KebabQue Sepanjang. The survey used questionnaires to collect data, and the consumer population of KebabQue MSME is not yet known.  The sample is taken using the Lameshow formula and the result is 96, rounded up to 100.  The method used in this study is accidental sampling.  The results of this survey show that consumer attitudes have a significant impact on purchase decisions, and consumer trust has a posittive andssignificant impact on purchasing deecisions.  Price awareness has a positive and important impact on purchasing decisions.  Consumer attitudes, consumer confidence and price awareness also have a positife and important impact on purchasing decisions.  The implications of this study are that KebabQue MSME partners will continue to provide high quality foods and meet consumer needs as much as possible so that consumers can truly trust Kebab Que MSME foods.
本研究的目的是确定消费者的态度,消费者的信心和价格意识是否影响KebabQue Sepanjang的购买决策。本次调查采用问卷调查的方式收集数据,而KebabQue中小微企业的消费人群尚不清楚。样本使用Lameshow公式,结果是96,四舍五入到100。本研究采用的方法是随机抽样。本调查结果显示,消费者态度对购买决策有显著影响,消费者信任对购买决策有正向显著影响。价格意识对购买决策有积极而重要的影响。消费者态度、消费者信心和价格意识对购买决策也有积极而重要的影响。本研究的启示是KebabQue MSME合作伙伴将继续提供高质量的食品,尽可能满足消费者的需求,从而使消费者真正信任KebabQue MSME食品。
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引用次数: 1
The Determinants of Real Earnings Management 真实盈余管理的决定因素
Pub Date : 2022-12-21 DOI: 10.37802/jamb.v3i2.286
N. Yuniarsih, Anita Permatasari
This study aims to define and analyse the relationship between firm size, profitability and real earnings management real earnings management is measured by Cohen et al dan Roychowdhury. Secondary data sources are used, namely, companies listed on the Indonesian Stock Exchange. Purposive sampling techniques are employed, with a new sample of observational data from the manufacturing company for the period 2019-2021. The results indicate that firm size, financial distress, and profitability positively affect real earnings management.
本研究旨在定义和分析企业规模、盈利能力和真实盈余管理之间的关系。真实盈余管理是由Cohen等人dan Roychowdhury测量的。二手数据来源,即在印尼证券交易所上市的公司。采用了有目的的抽样技术,对该制造公司2019-2021年期间的观测数据进行了新的抽样。结果表明,企业规模、财务困境和盈利能力正向影响真实盈余管理。
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引用次数: 0
THE ROLE OF CREATIVITY INNOVATION AND RESILIENCE ON EMPLOYEE PERFORMANCE AT NUSANTARA GARMENT COMPANY SURABAYA 创意、创新和弹性对员工绩效的影响
Pub Date : 2022-08-10 DOI: 10.37802/jamb.v3i1.247
Dela Kusniya, Siti Mujanah
This study aims to analyze the related Creativity, Innovation and Resilience partially or simultaneously on Employee Performance at Nusantara Garment Company Surabaya. The type of research used is quantitative and the sample used is 85 peoples. The data collection method used is a survey method with a questionnaire instrument. The results of this study conclude that the T-test  analysis shows that the variables of Creativity, Innovation and Resilience have a significant effect on employee performance.Furthermore, the results of the F test analysis shows that Creativity, Innovation and Resilience as simultaneously have a significant effect on Employee Performance. This indicates that improving employee performance in garment companies can be done by choosing employees who have Creativity, Innovation and Resilience when recruiting, or providing coaching and training to  generate creativity, Innovation and Resilience of employees.
本研究旨在分析泗水努桑塔拉服装公司员工绩效的相关创造力、创新能力和弹性。使用的研究类型是定量的,使用的样本是85人。数据收集方法采用问卷调查法。本研究的结果表明,t检验分析表明,创造力、创新和弹性这三个变量对员工绩效有显著影响。此外,F检验分析结果表明,创造力、创新和弹性同时对员工绩效有显著影响。这表明,服装企业可以通过在招聘时选择具有创造力、创新力和弹性的员工,或者通过指导和培训来产生员工的创造力、创新力和弹性来提高员工的绩效。
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引用次数: 0
THE ADVANTAGE OF CUSTOMER RELATIONSHIP MANAGEMENT IN INCREASING A COMPANY'S INCOME AND REDUCING EXPENDITURES 客户关系管理在增加公司收入和减少开支方面的优势
Pub Date : 2022-08-09 DOI: 10.37802/jamb.v3i1.246
Ristanti Akseptori, Inas Safina Bobsaid
It is imperative that a company's customer relationship management (CRM) strategy places a focus on steadily elevating the quality of service that is offered to the company's clientele in order for the business to achieve financial and operational success. The consumers' impressions of the company may be influenced by supporters, who can also inform, instruct, and enlighten them about the various available choices. It is not entirely out of the realm of possibility for a firm to profit from social turmoil by using a variety of different technological strategies. Programs that are intended to maintain consumers as repeat clients are variously referred to as recurrent marketing programs, club participation programs, and customer loyalty programs. All of these programs are essentially the same thing. When a company is able to properly manage its connections with its clients, they see a decrease in the number of customers who opt to discontinue doing business with that particular company. This is because the firm is better able to maintain positive relationships with its clientele. This is due to the fact that satisfied consumers are more inclined to speak positively about a certain firm to other people. The use of CRM paves the way for the company to obtain better levels of income while simultaneously minimizing the levels of operational expenses it incurs.
公司的客户关系管理(CRM)战略必须把重点放在稳步提高为公司客户提供的服务质量上,以实现业务上的财务和运营上的成功。消费者对公司的印象可能受到支持者的影响,支持者也可以告知、指导和启发消费者各种可用的选择。一家公司通过使用各种不同的技术策略,从社会动荡中获利,这并非完全不可能。旨在保持消费者成为回头客的计划被不同地称为经常性营销计划、俱乐部参与计划和客户忠诚度计划。所有这些项目本质上都是一样的。当一家公司能够妥善管理与客户的关系时,他们会发现选择停止与该公司做生意的客户数量会减少。这是因为该公司能够更好地与客户保持积极的关系。这是因为满意的消费者更倾向于向其他人积极地谈论某个公司。客户关系管理的使用为公司获得更好的收入水平铺平了道路,同时最大限度地减少了运营费用。
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引用次数: 0
BRAND EQUITY AND STRATEGIES TO WIN BUSINESS COMPETITION 赢得商业竞争的品牌资产和策略
Pub Date : 2022-08-08 DOI: 10.37802/jamb.v3i1.245
Iqbal Ramadhani, Marya Mujayana
Business competition has become normal in the business world. Some business people try hard to win the competition. One of his efforts is to build brand strength. Brand strength in business is very important, because it can increase customer loyalty. Brand strength is also able to encourage customer confidence in the products produced. This can not be separated from the customer's perception of the brand reputation. Brands that have a good reputation will provide more revenue than ordinary brands. This study will describe the strength of the brand in winning the business competition. There are seven indicators used in establishing brand strength. The results of the study indicate the fact that building brand equity or strength can encourage customer loyalty and ultimately win the business competition.
商业竞争已经成为商业世界的常态。一些商人努力在竞争中取胜。他的努力之一是建立品牌实力。品牌实力在商业中是非常重要的,因为它可以增加顾客的忠诚度。品牌实力也能鼓励顾客对所生产的产品有信心。这离不开顾客对品牌美誉度的感知。拥有良好声誉的品牌将比普通品牌提供更多的收入。本研究将描述品牌在赢得商业竞争中的力量。建立品牌实力有七个指标。研究结果表明,建立品牌资产或实力可以鼓励顾客忠诚,最终赢得商业竞争。
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引用次数: 3
ENHANCEMENTS IN THE MANAGEMENT OF RELATIONSHIPS WITH CUSTOMERS AS A MEANS OF PRESERVING SALES PERFORMANCE 加强对客户关系的管理,以保持销售业绩
Pub Date : 2022-08-07 DOI: 10.37802/jamb.v3i1.242
Darlin Aulia
Customer relationship management, often known as CRM and referred to in some circles as just CRM, is a strategy that allows businesses the capacity to more effectively manage their customers' accounts as well as the interactions those customers have with the business. In order for a business's CRM strategy to be successful, the organization must put a high value on the quality of the customer experience.  Customers who have been loyal to a specific brand for a significant amount of time and have a high level of confidence in the company often move on to become brand advocates in other contexts. There is a chance that improvements to cross-selling, up-selling, and deep-selling might be of assistance to businesses in increasing the total lifetime worth of their clientele. Customers that consistently exhibit a commitment to the company are rewarded with a range of privileges. These might include exclusive access to sales and discounts, individualized customer support, and personalized promotions and specials. The charges that are associated to sustaining present customers are a substantial lot lower when compared to the expenditures that are involved with attracting new consumers to become clients of the business.
客户关系管理,通常被称为CRM,在某些圈子里被称为CRM,是一种策略,它使企业能够更有效地管理客户账户以及客户与企业的互动。为了使企业的CRM战略取得成功,组织必须高度重视客户体验的质量。那些长期忠实于某个特定品牌并对该公司有高度信心的客户,往往会在其他情况下成为品牌的拥护者。交叉销售、向上销售和深度销售的改进有可能有助于企业增加客户的总生命周期价值。一贯表现出对公司承诺的客户会得到一系列特权的奖励。这些可能包括独家访问销售和折扣,个性化客户支持,个性化促销和特价。与吸引新客户成为企业客户的支出相比,与维持现有客户相关的费用要低得多。
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引用次数: 0
DEEPER UNDERSTANDING OF CUSTOMER NEEDS UTILIZING CUSTOMER RELATIONSHIP MANAGEMENT 运用客户关系管理对客户需求有更深的理解
Pub Date : 2022-07-14 DOI: 10.37802/jamb.v3i1.241
D. Y. Riyanto
Customer relationship management (CRM) helps firms adjust goods and services to customer needs. This article attempts to analyze narratively how a company's ability to maintain customer loyalty affects its financial health. Businesses must cultivate client loyalty and retention. Customer service may distinguish a company's offerings, keep consumers delighted, and improve sales and profits. Companies with loyal, satisfied customers do well. Loyal clients are inclined to speak positively about the firm and may try to recruit new customers. Customer satisfaction helps both the organization and the consumers. Businesses provide additional incentives and prizes for recurrent purchases to maintain consumer loyalty and reliability. This article finds that CRM is one of the most significant business tools since it helps companies better understand their customers and establish effective CRM systems. A customer-driven company strategy may be a response to mass advertising. Businesses respond to each customer's needs and preferences. CRM is the practice of a company actively pursuing customer relationships. Existing customers must be kept. CRM aims to enhance profitability and sales while also increasing a company's reputation with customers. Customer and corporate advantages will be explored. Repeat consumers are more likely to get long-term relationship advantages. Customers who like an organization's goods and services spend a lot of money on them.
客户关系管理(CRM)帮助企业调整产品和服务以满足客户需求。本文试图以叙述性的方式分析公司维持客户忠诚度的能力如何影响其财务健康。企业必须培养客户忠诚度和保留率。客户服务可以使公司的产品与众不同,使消费者高兴,提高销售额和利润。拥有忠诚、满意的客户的公司表现良好。忠诚的客户倾向于积极评价公司,并可能试图招揽新客户。顾客满意对组织和消费者都有帮助。商家为经常购买的顾客提供额外的奖励和奖品,以保持消费者的忠诚度和可靠性。本文发现客户关系管理是最重要的商业工具之一,因为它可以帮助公司更好地了解他们的客户并建立有效的客户关系管理系统。以顾客为导向的公司战略可能是对大众广告的回应。企业对每个客户的需求和偏好做出反应。客户关系管理是公司积极追求客户关系的实践。必须保留现有客户。客户关系管理旨在提高盈利能力和销售,同时也提高公司在客户中的声誉。发掘客户和企业的优势。回头客更有可能获得长期关系优势。喜欢一个组织的商品和服务的顾客会在上面花很多钱。
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引用次数: 1
期刊
Journal of Applied Management and Business (JAMB)
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