{"title":"Sportmarken – Von traditionellen Ansätzen der Markenführung hin zum vernetzten Branding","authors":"T. Ströbel, Herbert Woratschek","doi":"10.1007/978-3-658-26968-5_2","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":128569,"journal":{"name":"Angewandte Sportökonomie des 21. Jahrhunderts","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Angewandte Sportökonomie des 21. Jahrhunderts","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-26968-5_2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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