R. Faff, T. Kastelle, Micheal Axelsen, M. Brosnan, R. Michalak, Kathleen Walsh
{"title":"Pitching Research for Engagement and Impact – A Simple Tool and Illustrative Examples","authors":"R. Faff, T. Kastelle, Micheal Axelsen, M. Brosnan, R. Michalak, Kathleen Walsh","doi":"10.2139/ssrn.3527931","DOIUrl":null,"url":null,"abstract":"Using Faff’s (2015, 2019) pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle (2016) develop a research pitch tool targeting non-academic external stakeholders/end users. The “pitching research for engagement and impact” (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance; business model evolution; auditing; and organisational behaviour.","PeriodicalId":197240,"journal":{"name":"Educational Organization eJournal","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2020-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Educational Organization eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3527931","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 8
Abstract
Using Faff’s (2015, 2019) pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle (2016) develop a research pitch tool targeting non-academic external stakeholders/end users. The “pitching research for engagement and impact” (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance; business model evolution; auditing; and organisational behaviour.
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