{"title":"The evolution of business model of vertical category E-commerce company: NALA as example","authors":"Guang Li","doi":"10.1109/ISMOT.2012.6679550","DOIUrl":null,"url":null,"abstract":"Business model refers to the basic logic for enterprises to create value, which means how the enterprise makes profits by providing products and services for the customer at a certain value chain or value network. E-commerce as one of business models of Internet industry includes B2B (Business to Business), B2C(Business to Customer), C2C(Customer to Customer). This paper introduces a cosmetic distribution company's business model evaluation of NALA form C2C to B2C and Internet community and self-owned brand.","PeriodicalId":329450,"journal":{"name":"2012 International Symposium on Management of Technology (ISMOT)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2012 International Symposium on Management of Technology (ISMOT)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ISMOT.2012.6679550","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Business model refers to the basic logic for enterprises to create value, which means how the enterprise makes profits by providing products and services for the customer at a certain value chain or value network. E-commerce as one of business models of Internet industry includes B2B (Business to Business), B2C(Business to Customer), C2C(Customer to Customer). This paper introduces a cosmetic distribution company's business model evaluation of NALA form C2C to B2C and Internet community and self-owned brand.
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