Business Analysis and Design of Online Marketplace for Beauty Care Services

Abstract

The trend in the beauty sector continues to increase, for example, the existing beauty platform in Indonesia has managed to get initial funding from investors. Therefore, this is the reason for this platform to choose the beauty industry as a business sector. Besides being a business opportunity, the purpose of this research is to create a business model suitable for beauty service providers to improve their current business in the form of platforms and this platform is also a new media to promote the services they offer. In addition, this platform will provide an opportunity for beauty consumers to be able to find beauty products, beauty services, and book the beauty services they want. Qualitative method is used to gather data from beauty care providers and consumers. After platform testing, feedback gathering will be carried out using a qualitative method for beauty care providers and quantitative methods for consumers. This study also analyses the correlation between customer satisfaction and consumer intensity on the platform. The results of this study are 6 out of 7 beauty care providers are helped by reservation, scheduling management, and product management features. In addition, the relationship between customer satisfaction and customer intensity to use the platform is very influential. Therefore, the intensity of these customers is poor it will affect customer satisfaction on this platform.