Design Thinking in Redesigning Business School Admission Process

Abstract

Admissions are critical for any business school (B-school). A good school aims at a diverse participant mix who reflect a broad range of industries, functions, countries, and backgrounds to enrich the learning experience. Therefore, admissions or the intake process becomes crucial and decides the fate of both the school and students. This chapter maps the journey of the design thinking tools applied in redesigning of the admission process and its impact in context to a leading Indian B-school. This study has broader implications for B-schools in general as the model will help them understand the need of applying design-thinking techniques in redesigning new age admission strategies.