Research on the clients' satisfaction of agricultural products wholesale markets

Abstract

If the agricultural products wholesale market provides the services that can make the clients feel satisfactory, more clients will be attracted into the market. By this way the market can survive in the vigorous competition and get the chance to develop. Theory model of client satisfaction of agricultural products wholesale market is proposed through the improvement and reference of the existing main customers' satisfaction index models. Using the SPSS software to analyze the survey data to validate the theory model and several hypothesizes. Relevant conclusion and suggestion are given on the basis of researches and analyses.