{"title":"Rejoinder: Heterogeneous Impact of Brands' Support for Black Lives Matter on Consumer Responses","authors":"Yang Wang, M. Qin, Xueming Luo, Y. Kou","doi":"10.1287/mksc.2022.1407","DOIUrl":null,"url":null,"abstract":"Rejoinder in Response to the Commentary by Thomas and Chintagunta (2022) .","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"41 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2022.1407","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
Rejoinder in Response to the Commentary by Thomas and Chintagunta (2022) .
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