Determinan adopsi e-commerce dan dampaknya pada usaha mokro kecil dan menengah (UMKM)

Sinta Dwi Pangesti, Rahandhika Ivan Adyaksana
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引用次数: 3

Abstract

This study aims to determine the effect of organizational readiness, technological readiness and the external environment on e-commerce adoption and the effect of e-commerce adoption on the performance of MSMEs (Micro Small Medium Enterprises) in Sleman Regency. The sampling method used is purposive sampling. The data used in this study is primary data with data collection techniques using questionnaires. Hypothesis testing tool using SEM-PLS. Analysis of research data involving 150 in Sleman Regency. The results of hypothesis testing indicate a significant influence between organizational readiness on e-commerce adoption, technology readiness on e-commerce adoption, external environment on e-commerce adoption, and e-commerce adoption on MSMEs performance,
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本研究旨在确定Sleman Regency的组织准备度、技术准备度和外部环境对电子商务采用的影响,以及电子商务采用对中小微企业绩效的影响。抽样方法为目的抽样。本研究使用的数据为原始数据,采用问卷调查的数据收集技术。假设检验工具使用SEM-PLS。对Sleman摄政150人的研究数据进行分析。假设检验结果表明,组织准备度对电子商务采用的影响显著,技术准备度对电子商务采用的影响显著,外部环境对电子商务采用的影响显著,电子商务采用对中小微企业绩效的影响显著。
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