Analysis of the Management Strategy of Liquor Enterprises Using Microsoft's PowerBI Tool: —Taking Kweichow Moutai Enterprises as an Example

Abstract

Chinese liquor is a conventional fermented alcoholic beverage that plays an important role in East Asian traditional culture. Each person who lives in or wants to come to East Asia is familiar with Kweichow Moutai. Moreover, not only the adults know it, but also the small children do not feel strange with the brand of Kweichow Moutai, although they may not know what it is. There are so many different brands for liquor, why is the Kweichow Moutai so famous as the Chinese national liquor. This will raise questions, why Kweichow Moutai can reach such a height, both price and status, which has become the theme of research. Digging the reason why Kweichow Moutai can be successful can help other companies to learn experience from Kweichow Moutai so that they can improve themself. In order to explore this problem, this article analyzes the whole economical environment of China, the company's financial data and the decision made by Kweichow Moutai using Microsoft's PowerBI tool to perform a visual analysis of data. Data for this research were selected from the Tushare website. liquor as a special industry which has high level requirements for the process and resources makes each company have a chance to have their own special aspect to attract the customers. With the shock of the whole liquor industry around 2013 year, the veteran company Wuliangye lost control of the liquor industry due to their exposed problems. At the same time, Kweichow Moutai focuses on several main famous products and keeps them at a luxury level. The healthy financial data and clear decisions make Kweichow Moutai become Chinese national liquor.