The Quality Evaluation Model of Electronic Commerce Service Based on the AHP-FUZZY and Its Case Study

Abstract

In the competitive electronic commerce market, how to evaluate and improve the qualify of its service has become a focus problem. The quality evaluation model of electronic commerce service based on the AHP-FUZZY combines both qualitative analysis and quantitative analysis, forms the overall evaluation framework through the use of evaluation indexes, which draws the comparable and analyzable indexes and numerical value that represent the service quality. This model provides a common method of quantification, and is proved effective and feasible through case study.