User Engagement Analysis of E-Commerce Websites from the Perspective of Eye Tracking

Abstract

Eye tracking evaluations have been applied to HCI by breaking down the usability of PC UIs. The designers of Internet business PC UIs follow usability rules to execute web site interfaces. The web sites are by and large assessed by utilizing usability rules that give a nittier gritty agenda to web site creators. Clients are further expected to finish a usability poll to assess the client's fulfillment with the UI. New advances are continually being used to further develop web site usability evaluations. Eye tracking permits scientists to see where the client is cantering their consideration on the web site and can give extra data not given by standard usability evaluations. This exploration, utilizing an eye tracker, examines the mental cycles that a fledgling and experienced clients encounters while shopping on the web and lays out whether this cycle enhances usability testing.