Exploring future markets for Pakistani halal meat export

Abstract

There is around $580 billion (US dollar) global halal market. Being an Islamic country, Pakistani meat is predominantly perceived as halal. The present study has been designed to explore the future potential markets for Pakistani halal meat. There is no comprehensive study in this respect, and so the present study fills this gap. The study is based on secondary data collected from journal articles, government, United Nations Organization (UNO) reports and news/online articles. The data is organised across a wide range of aspects to be used in strategic market planning for emerging markets of five countries. It was found that the demand of halal meat is increasing day by day and Pakistan has unlimited market opportunities in non-conventional markets including western countries as well. It is also substantiated that Pakistan can enjoy increased earnings by penetrating these markets. The findings have implications for meat export organisations and governmental authorities to go for prudent approaches and sel...