NIVEL DE MATURIDADE DA INTELIGENCIA COMPETITIVA: UM ESTUDO NAS EMPRESAS AGROPECUÁRIAS DE RONDONOPOLIS QUE POSSUEM CONTROLADORIA

Diálogo Conceitual e Metodológico das Ciências Sociais Aplicadas com outras Áreas do Conhecimento 2 Pub Date : 2020-04-15 DOI:10.34117/bjdv5n8-127

Josemar Ribeiro de Oliveira, Leonel Cesar Rodrigues, Ramon Luiz Arenhardt, Sofia Inés Niveiros

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Abstract

Competitive Intelligence is a tool that provides support to the decision-making process, as well as the development of strategies, which aim to increase competitive power in organizations. Maturity level is the degree to which organizations use the best practices in their processes, through a maturity model that describes the entire development of the entity. Therefore, this research aims to identify at what level of maturity are the agricultural companies of Rondonópolis-MT that have control. Thus, the main points of prominence in the literature about this tool were raised and a questionnaire was applied, trying to observe in which level of maturity the company is, as well as what it already has in relation to the context and the processes for the Competitive Intelligence. Concluding, with the confirmation of the hypothesis that the agricultural companies that have control, located in the municipality of Rondonópolis-MT, have a low level of maturity of CICompetitive Intelligence.

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竞争情报成熟度水平:隆多诺波利斯农业企业的研究

竞争情报是一种工具，为决策过程提供支持，以及战略的发展，旨在提高组织的竞争力。成熟度级别是组织通过描述实体的整个开发的成熟度模型在其过程中使用最佳实践的程度。因此，本研究旨在确定Rondonópolis-MT的农业公司在什么成熟水平上拥有控制权。因此，提出了关于该工具的文献中的突出要点，并应用了问卷调查，试图观察公司的成熟程度，以及它已经与竞争情报的背景和过程相关的内容。最后，与假设的确认，拥有控制权的农业公司，位于Rondonópolis-MT市，有一个低水平的cicc竞争情报成熟度。

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Diálogo Conceitual e Metodológico das Ciências Sociais Aplicadas com outras Áreas do Conhecimento 2

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