DETERMINING THE TIME-DEPENDENT CHANGES OF HEDONIC AND PRAGMATIC APPROACHES IN USER EXPERIENCE

Abstract

Purpose: In this study, it is aimed to investigate timedependent changes and causality in user experience within the framework of hedonic and pragmatic approach. Method: The temporal changes of the user experience have been tried to be determined through the V60 product, which is one of the coffee equipments. In the first stage, the interview method was used to detect deep information and unobservable situations, and in the second stage, the design probe method which is used to collect instant data in long-term experience research, was used. Findings: The temporal variation of the user experience was evaluated in 4 stages. These; pre-experience period, exploration period, familiarity period and assimilation period. When the change of hedonic and pragmatic approaches over time is examined, pragmatic adjectives were found to have higher density than hedonic adjectives. Conclusion: In hedonic approches; practical use, dominance and product feeling are positive, the expectations and feelings about the service, security and action process are negative sub-factors that explain the reasons for the changes. In pragmatic approaches; product capacity, practical use and dominance factors positively; service, ergonomics, action process and dominance emerged as sub-factors explaining the reasons for the negative changes.