PENGARUH MEDIA SOSIAL DAN STATUS SOSIAL EKONOMI TERHADAP PERILAKU KONSUMTIF SISWA KELAS XI IPS SMA NEGERI I GUBUG

Abstract

This study aims to determine the effect of the use of social media and socioeconomic status on the consumer behavior of class XI IPS students of SMA Negeri 1 Gubug both commercially and simultaneously. the population in this study was 106 students with a sample of 84 students. This study uses a quantitative approach. The results of this study were obtained Y = -8,890 + 0,855X1 + 0,606X2. Social media simultaneously has a positive and significant effect on consumptive behavior in XI IPS students of SMA Negeri 1 Gubug. Socio-economic status has a positive and significant influence on the consumptive behavior of SMA Negeri 1 Gubug students. Partially, social media and socioeconomic status influence consumer behavior by 0.527 meaning that the contribution of variable X (independent) is social media and socioeconomic status to the Y variable (dependent) consumer behavior is 52.7% while the remaining 47.3 % is influenced by other variables.