Process of Placing Advertisements on Website Homepage

Abstract

We cannot find any website without advertisements on it. As the number of websites has increased enormously, marketers are trying every niche to target the consumers. While designing a website, a lot of elements are kept in mind. Type of website, ad layout opted, type of internet ad, duration, and position of the ad on the website will be discussed. As the research is based on Harold Laswell model of communication (i.e., who says what, to whom, which channel, and with what effect), the role of the marketers and the way the message is communicated to the online consumers will be discussed. Earlier researches done under this topic will be discussed so as to understand the scope of the research conducted and model suggested. The chapter will include the model suggested at the end of the research and how the basic model of communication by Harold Laswell has diversified over a period of time.