{"title":"Endogenous Evaluation and Sequential Search","authors":"Liang Guo","doi":"10.1287/MKSC.2020.1270","DOIUrl":null,"url":null,"abstract":"When consumers evaluate product value under sequential search, higher sampling costs may in equilibrium lead to more sampling, lower prices and profits, and greater consumer surplus.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"8 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/MKSC.2020.1270","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 5
Abstract
When consumers evaluate product value under sequential search, higher sampling costs may in equilibrium lead to more sampling, lower prices and profits, and greater consumer surplus.
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