{"title":"Strategic Implications for Marketing Business Education in New Zealand","authors":"M. Joseph","doi":"10.1300/J127V03N04_04","DOIUrl":null,"url":null,"abstract":"Abstract Competition in higher education in many different countries mandates the need for assessments of customer perceived service quality for differentiation purposes. This study identified key determinants that influence students perception of quality in business education in New Zealand. Strategic implications for universities and suggestions for future research are provided.","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"102 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1997-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Customer Service in Marketing and Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J127V03N04_04","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
Abstract Competition in higher education in many different countries mandates the need for assessments of customer perceived service quality for differentiation purposes. This study identified key determinants that influence students perception of quality in business education in New Zealand. Strategic implications for universities and suggestions for future research are provided.
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