Strategies and Ecologies between Resources, Trust and Relationships in the Network-Firm

Abstract

In that work we explore the ability to learning-by-learning of the SME-network as relational capital of sustainable advantage. The nature of the most of those abilities connect resources and competences useful to realize successful of the firm in the long run in the form of intangibles and circulation between tacit and codified resources. This happens "mobilizing creatively" the chain relationship between best practices and standard of management procedure, innovation and communication of it in a diffuse promotion of human creative resources, by both level individuals and community, realizing the interests of all stakeholders (internal and external ones). In this perspective is important to develop and expand the value of identity as intangible resource of visibility and attractor of the most creative resources from environment (real and virtual, close or far). The strategy of the firm assumes a relational form as able to connect the most creative resources and attracting new ones. SME-network of firms becomes more able to adaptability to the environment in a co-evolutionary trajectory and transformation of it. Interaction learning-by-learning is the key to build and rebuild a sustainable competitive advantage in the long run as an ecological connecting bridge with the future potential knowledge resources.