Forecasting Analysis on the Impact of Pandemic Towards Cigarette Sales

Abstract

The purpose of this study is to analyze sales using moving average forecasting. The method used is a quantitative method with primary data on actual sales results and forecast calculations using the moving average method. The results of this study are sales with moving average forecasting after the pandemic has increased. In contrast to the situation that actually occurs in a company where with a pandemic, sales have decreased. This difference will be the company's consideration in determining the policies that will be enforced in the company. Although forecasting results cannot be used as a benchmark for the actual situation, forecasting is useful in making decisions, so that in the next period it can determine sales planning. Keywords—forecasting, moving average, pandemic, sales results