Service Quality Impact on Customer Satisfaction of Multipurpose Loan Products

J. Jaenudin, Evi Verawati
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引用次数: 1

Abstract

This study aims to determine: How the influence of service quality on customer satisfaction at PT WOM Finance Kemayoran Branch, Central Jakarta. This research is a quantitative study. The research location is PT WOM Finance, Kemayoran Branch, Central Jakarta. The population in this study were customers of PT WOM Finance Kemayoran Branch, Central Jakarta, the sampling method was carried out by the random method, and using the Slovin 79.36 formula rounded up to 80 respondents. Based on the results of partial hypothesis testing, the T-test of the Service Quality variable obtained a T-count value of 7,297 while the statistical table (T table) was 1,665 and the significance value of the Service Quality variable was 0.000 less than 0.05. So it can be concluded that Service Quality partially has a positive and significant effect on Customer SatisfactionKeywords: Service Quality, Customer Satisfaction
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服务质量对多用途贷款产品客户满意度的影响
本研究旨在探讨雅加达中部PT WOM金融科马约兰分行之服务品质对顾客满意度之影响。这项研究是一项定量研究。研究地点为PT WOM Finance, Kemayoran Branch,雅加达中部。本研究的人口为雅加达中部PT WOM Finance Kemayoran分行的客户,抽样方法采用随机方法,并使用Slovin 79.36公式四入到80名受访者。根据部分假设检验的结果,Service Quality变量的T检验得到的T-count值为7297,统计表(T表)为1665,Service Quality变量的显著性值为0.000 < 0.05。由此可见,服务质量对顾客满意有部分正向显著影响。关键词:服务质量,顾客满意
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