The Psychological Impact of Brand Advertisement on Face Book Users with Media Convergence – A Semiotic Approach

Priya Handa, Ruhi Lal
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引用次数: 1

Abstract

The study has explored the rising psychological changes with the media convergence of television and Facebook and significance of a positive approach to deal with hierarchical conduct of employee in any company. The study investigates the brand advertisement showcasing balance of personal and professional life in the relationship of wife and husband at same work place. The study focused on semiotic approach to analyze the advertisement of Airtel India emphasizing on social roles of women in the society and its impact on the users of Facebook. The researcher analyzed the hegemony in the commercial and promotion of advertisement on public platform as face book to know the impact on consumer towards the commercial. Initially television is used as a medium the commercial was also released through Facebook with a strong brand communication strategy. The findings revealed that the observational information shared on Facebook affirms a portion of positive hierarchical conduct, that concentrates on the enticing urge in the consumers / users to aspire, visualize, share the views about the commercial with emotions on the face book page showcasing positive consumer psychology.
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基于媒介融合的品牌广告对facebook用户的心理影响——符号学分析
该研究探讨了电视和Facebook媒体融合带来的不断上升的心理变化,以及在任何公司采用积极方法处理员工等级行为的重要性。本研究调查了在同一工作场所的夫妻关系中展示个人生活与职业生活平衡的品牌广告。该研究侧重于符号学方法来分析Airtel India的广告,强调女性在社会中的社会角色及其对Facebook用户的影响。研究人员分析了facebook等公共平台广告在商业和推广中的霸权,以了解消费者对商业的影响。最初,电视被用作媒体,广告也通过Facebook发布,具有强大的品牌传播策略。研究结果表明,在Facebook上分享的观察信息肯定了一部分积极的层次行为,这集中在消费者/用户渴望、想象、分享对Facebook页面上的商业观点的诱人冲动上,展示了积极的消费者心理。
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