Social Media Analysis in Tour and Travel Industry

Abstract

Tourism 4.0 has become a trend increasing in the tourism sector in several countries. Many countries have prepared for the development of Tourism 4.0. Tourism 4.0 itself should benefit from technological developments from industry 4.0, such as IoT (Internet of Things), Big Data, Augmented Reality (AR), Virtual Reality (VR), Technology-based Business Models, Mobile Technology, Artificial Intelligent (AI)). One of the most critical technologies in the Tour and Travel industry is social media and the Internet. This research aims to analyze social media analytics data in Tour and Travel Industry on the Instagram platform to examine the developments of Tour and Travel companies after promotions have been performed on Instagram. The platform uses a social media analytics tool, analisa.io. It is an AI-powered social analytics software-as-a-service (SaaS) that provides platforms like Instagram and TikTok.