Three Dilemmas for Creating a Long-term Board

Ariel Fromer Babcock, R. Eccles, Sarah Keohane Williamson
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Abstract

Arguably among a company’s biggest untapped strategic assets, a well-functioning corporate board of directors wields the power to meaningfully influence the purpose, culture, and direction of an organization. While many boards may display good corporate governance principles, the most effective boards at leading companies for long-term value creation are truly long-term boards. These long-term boards may look different around the world, but they share a few key characteristics: Time spent on Strategy – Long-term boards prioritize the future of the business, including spending significant time on strategy, business model, risks, and the company’s value creation proposition. Directors as Owners – Long-term boards build and perpetuate an effective board over time by acting like owners, aligning the board’s interests with shareholders, often via stock ownership. Board level Engagement with Shareholders – Long-term boards possess a strong understanding of the objectives of long-term shareholders and regularly engage with them on topics of strategic importance. However, achieving this combination of characteristics presents the board with three meaningful dilemmas: Should boards devote more time to strategy by spending less time on routine matters or do they need to spend more time on board work overall? Can board members be meaningful owners of the companies they serve without getting caught up in the short-term pressures caused by gyrations in market valuation and volatility? How do board members engage with shareholders without distracting or undermining management? Through a series of in-depth interviews with institutional investors, senior directors, and board consultants we gathered perspectives on how leading boards have tackled these challenges and found that getting these things right often creates a virtuous cycle that entrenches a long-term approach to value creation at the board level.
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创建长期董事会的三大困境
可以说,一个运作良好的公司董事会是公司尚未开发的最大战略资产之一,它可以对公司的目标、文化和方向产生有意义的影响。虽然许多董事会可能表现出良好的公司治理原则,但在领先公司中,最能创造长期价值的董事会是真正的长期董事会。这些长期董事会在世界各地可能看起来不同,但它们有几个关键特征:花在战略上的时间——长期董事会优先考虑企业的未来,包括花大量时间在战略、商业模式、风险和公司的价值创造主张上。作为所有者的董事——长期董事会通过像所有者一样行事,使董事会的利益与股东保持一致,通常通过股票所有权,随着时间的推移,建立并延续一个有效的董事会。董事会层面与股东的互动——长期董事会对长期股东的目标有着深刻的理解,并定期与他们就具有战略重要性的话题进行互动。然而,实现这些特征的结合给董事会带来了三个有意义的困境:董事会是应该在日常事务上花更少的时间来投入更多的时间来制定战略,还是需要在董事会的整体工作上花更多的时间?董事会成员能否在不受市场估值波动和波动所带来的短期压力影响的情况下,成为他们所服务公司的真正所有者?董事会成员如何在不分散注意力或损害管理层的情况下与股东互动?通过对机构投资者、高级董事和董事会顾问的一系列深入访谈,我们收集了主要董事会如何应对这些挑战的观点,并发现正确处理这些事情通常会创造一个良性循环,从而在董事会层面巩固长期的价值创造方法。
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