Zerodha - A Success Story(A)

Archit Garg, Aashish Gupta, G. Maheshwari, A. Sinha, Anish Sugathan
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Abstract

Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting the needs of the retail customers in the most efficient way. Efficiency for him meant both execution efficiency and cost efficiency. He was able to introduce zero commission trading to consumers and yet generate revenues through a business model never considered by the leading brokers during that time. The firm has ever since been growing based on the principle of Technology first by bringing valuable services to the customers. Interestingly, the firm has spent little on marketing and the growth has been riding on the back of customer satisfaction.
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Zerodha -一个成功的故事(A)
自硬股票时代以来,科技在金融行业取得了长足的进步。这个行业一直在以非常快的速度发展,今天几乎所有的东西都是在线的。早在2010年,Nithin Kamath决定建立一个在线经纪平台,能够满足零售客户的需求在最有效的方式。对他来说,效率意味着执行效率和成本效率。他能够向消费者介绍零佣金交易,并通过当时领先经纪商从未考虑过的商业模式产生收入。公司本着“技术第一”的原则,为客户提供有价值的服务,不断发展壮大。有趣的是,该公司在营销上的投入很少,其增长一直依赖于客户满意度。
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