{"title":"Schematic Software Company: Accelerating Growth","authors":"Sanjay Kumar Jena, S. B. Borah, G. Pratheebha","doi":"10.1108/case.iima.2023.000051","DOIUrl":null,"url":null,"abstract":"Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company's growth momentum it had achieved over the last few years. In the third quarter of 2021, the company's valuation reached USD 25 billion, representing a year-over-year gain of 50%. Within 12 years of operation, it had over 50,000 employees worldwide and over 100,000 paying customers in more than 150 countries. Raj had to decide the company's future direction among new territories, buyer segments and product categories that would bring revenue and aid in sustaining its growth.","PeriodicalId":433867,"journal":{"name":"Indian Institute of Management Ahmedabad","volume":"41 5","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Indian Institute of Management Ahmedabad","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/case.iima.2023.000051","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company's growth momentum it had achieved over the last few years. In the third quarter of 2021, the company's valuation reached USD 25 billion, representing a year-over-year gain of 50%. Within 12 years of operation, it had over 50,000 employees worldwide and over 100,000 paying customers in more than 150 countries. Raj had to decide the company's future direction among new territories, buyer segments and product categories that would bring revenue and aid in sustaining its growth.
Sunit Raj是Schematic Software Company (SSC)的营销副总裁，这是一家软件即服务(SaaS)公司。他正在考虑如何保持公司过去几年取得的增长势头。2021年第三季度，公司估值达到250亿美元，同比增长50%。在12年的运营中，它在全球拥有超过5万名员工，在150多个国家拥有超过10万名付费客户。Raj必须决定公司在新领域、买家细分市场和产品类别之间的未来方向，这些将带来收入并有助于保持增长。
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