Convention and exhibition period: Extending model based on the network

Abstract

The exhibition effect is often deduced because the physical exhibition organizers were perplexed in a limit display space, logistic expenditure and short visiting time comparing with physical exhibition participants. In order to improve the effect of physical convention, the development of modern network technology and electronic commerce technology provides a reality for both traditional exhibitors and organizers. In this paper we discuss the new exhibition model based on the network technology, integrating the virtual display and physical exhibition together, which makes the combination of traditional exhibition period in actually forward extension and extended backward. By using of virtual network display, the life cycle of physical brand exhibition will also be prolonged.