Analysis on the Factors for People’s Irrational Choice

Abstract

People often encounter many choices in their life, but they are often guided by some traps to make some irrational behaviors. This paper divides these traps into three categories according to their different characteristics: bias of human nature, thinking bias, and language bias. Based on the research of some traps, this paper finds that these three types of traps all have their own features. For example, the language traps such as decoy bias will use different languages to influence people’s feelings of the same concept. By opening many investigations and studying predecessors' theories such as "loss aversion", the author verifies his ideas and comes to this conclusion.