The Business Family as the Business Model of Our Time

J. Hoopes
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Abstract

The information technology has reduced the cost of business transactions large managerial corporations are giving way to small family business firms. It is good change because family businesses could not only aim to sustain the family economically but also could aim nurturing children. The role of ethics in family business is has not been studied systematically. This paper has argued that family firms are more socially responsible that non-family firms because family firms are breeding ground for core family values. This paper also argues that business literature should lay emphasis on virtues and character based business in place of value and culture based business. To manage for organizational virtue and character is to treat ethics as an end in itself. To manage by values and characters is to treat ethics as means for some ulterior motive. If employees are told that they should be honest because it pays then profit may trump in case of a conflict. The combination of family virtues and business can make the family busines as moral model  or moral leadership for all types of business in this era of high demands for accountability.
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商业家族是我们这个时代的商业模式
信息技术降低了商业交易的成本,大型管理公司正在让位于小型家族企业。这是一个很好的改变,因为家族企业不仅可以以维持家庭经济为目标,还可以以培养孩子为目标。伦理在家族企业中的作用尚未得到系统的研究。本文认为,家族企业比非家族企业更具有社会责任感,因为家族企业是核心家族价值观的滋生地。本文还认为,商业文学应该强调以美德和品格为基础的商业,而不是以价值和文化为基础的商业。为组织的美德和品格而管理,就是把道德本身当作目的来对待。以价值观、以品德经营,就是把道德作为达到某种不可告人目的的手段。如果员工被告知,他们应该诚实,因为这样会有回报,那么在发生冲突时,利益可能会占上风。家族美德与企业的结合,可以使家族企业在这个对责任要求很高的时代,成为各类企业的道德楷模或道德领袖。
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