{"title":"The Role of Advertisements in Promoting Healthcare Services and Their Effects on Corporate Image","authors":"G. Tamer","doi":"10.4018/978-1-7998-6825-5.CH021","DOIUrl":null,"url":null,"abstract":"While some segments of society may want to be promoted and informed about products and services, some segments argue that most of the advertising activities can negatively affect human health due to poor control. Considering that the advertisements will mislead individuals and affect the health of the society in a positive way, the existence of advertising bans is considered an accurate decision to protect public health. Due to its advertising structure, it turns healthcare into a commercial commodity and sells healthcare. This situation disrupts the social structure of the health service and makes the service a subject of competition between institutions and individuals. It is seen that obstacles are put in this regard and serious sanctions are imposed. Health personnel also have important duties to prevent health from being a commercial good and to provide a respected health environment.","PeriodicalId":152874,"journal":{"name":"Handbook of Research on Representing Health and Medicine in Modern Media","volume":"88 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Handbook of Research on Representing Health and Medicine in Modern Media","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-7998-6825-5.CH021","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
While some segments of society may want to be promoted and informed about products and services, some segments argue that most of the advertising activities can negatively affect human health due to poor control. Considering that the advertisements will mislead individuals and affect the health of the society in a positive way, the existence of advertising bans is considered an accurate decision to protect public health. Due to its advertising structure, it turns healthcare into a commercial commodity and sells healthcare. This situation disrupts the social structure of the health service and makes the service a subject of competition between institutions and individuals. It is seen that obstacles are put in this regard and serious sanctions are imposed. Health personnel also have important duties to prevent health from being a commercial good and to provide a respected health environment.
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