Analysis of weakness of data validation from social CRM

Abstract

Developments of Technology are currently expanding rapidly, CRM technology has evolved into social CRM or CRM 2.0 utilizing from web 2.0. Social. Big social data is data derived from the activities of social network users. In the benefits of implementation of CRM, the process of validating data in analyzing the selected social media becomes a matter of concern. Because one of important in the implementation of social CRM is data. Therefore the goal of the research is to show result research in social CRM currently with comparing to see problem currently and giving the solution, furthermore describing opportunities social CRM for a company, government and all people which use technology to promote something to other people (customer). The characteristics of each social network need to be reviewed to the user. Social CRM is closely related to the behavior performed by the customer (social network users). Behavior and conditions in social media greatly affect the results to be achieved. Validating data from the result of analysis data is important to make result from implementation of social CRM can be better.