System Construction of Cultivating the Innovative Ability of Marketing Majors

Abstract

: Innovation is a necessary factor for the sustainable survival and development of enterprises. A successful enterprise needs to constantly improve products, update technology, organization and management. The innovative ability of college students majoring in marketing is not only a kind of ability, but also an attitude and way of thinking about their future career and life. The specific methods and processes of cultivating entrepreneurial innovation ability include the curriculum design of entrepreneurial education, the organization of entrepreneurial practice activities, the cultivation of innovative thinking and so on.