APPLICATION OF SYNTHETIC SCORING METHOD IN TOURIST ATTRACTION ASSESSMENT, CASE STUDY OF AN GIANG PROVINCE

Abstract

In the tourism industry, tourist attractions (TAs) play a particularly important role, and the assessment of tourist attractions, therefore, is crucial to the planning and growth of the tourism industry since TAs are a fundamental type of territorial organization. Although managers may increase the efficiency of exploitation and promote the benefits of TAs by assessing TAs, there have not been many studies to evaluate TAs in comprehensively on various factors. For the aim of conducting an integrated assessment of TAs, this study was conducted in the province of An Giang, which is in the west of Mekong Delta region and has many attractive TAs. A synthetic scoring method with 8 evaluation criteria together with AHP techniques are used in this study. The findings of the evaluation of An Giang's TAs reveal that the majority of them simply halt at the average level of advantageous utilization.